Modern Confidence

We are glad to answer! GUIKE GRIOT (GWI-KAY GREE-OH) Is a combination of our founder's name, Oguike, and Griot. Our name came about one day in 2017 while Oguike was in a deep state of ideation. He wanted to create a lifestyle brand that is accessible to everyone, and not pretentious like other brands tend to be.  The griot profession has long been a part of West African culture. The griots’ role has traditionally been to preserve the genealogies, historical narratives, and oral traditions of their people; praise songs are also part of the griot’s repertoire.  Today, Oguike sought out to create a...