What's a "GUIKE GRIOT"?

Posted by Oguike Offoaro on

We are glad to answer!

GUIKE GRIOT (GWI-KAY GREE-OH) Is a combination of our founder's name, Oguike, and Griot. Our name came about one day in 2017 while Oguike was in a deep state of ideation. He wanted to create a lifestyle brand that is accessible to everyone, and not pretentious like other brands tend to be. 

The griot profession has long been a part of West African culture. The griots’ role has traditionally been to preserve the genealogies, historical narratives, and oral traditions of their people; praise songs are also part of the griot’s repertoire

Today, Oguike sought out to create a modern luxury lifestyle brand to orate a new message of living "The High Life". As a producer (audio + visual) Being healthy, living intentionally, sustainably, traveling, and practicing self care is what the High Life is all about.

As long as 


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