What's a "GUIKE GRIOT"?

 

We are glad to answer!

GUIKE GRIOT (GWI-KAY • GREE-OH) Is a combination of our founder's name, Oguike, and Griot. Our name came about one day in 2017 while Oguike was in a deep state of ideation. He wanted to create a lifestyle brand accessible to everyone, that puts good energy into the universe, and not pretentious like other brands tend to be. 

 

GUIKE + GRIOT = GUIKE GRIOT

The Griot profession has long been a part of West African culture. The Griot’s role has traditionally been to preserve the genealogies, historical narratives, and oral traditions of their people; praise songs are also part of the Griot's repertoire. Basically, Griots kept African traditions through art.'

Years later, Oguike used his production talents (audial + visual) to create a modern luxury lifestyle brand, GUIKE GRIOT, to orate a new message of living "The High Life". Being healthy, living intentionally, sustainably, traveling, and practicing self care is what the High Life is all about.